Some of the new things coming out later this year for cell phones doesn’t have so much to do with service or features but it will be the packaging.

That goes with the old merchant’s rule of thumb: if you can’t offer a new product, change the packaging.

The current models are coming out in new colors. Someone had the bright idea that women must love the color pink, so they came out with a pink phone case.

What will be coming out later include textured cases and other packaging “improvements.”