Normally I don’t read Spin Magazine. I’m not into the grunge rock and punk music, and that’s what they seem to focus on. I think it’s great that some of these kids have a shot at a singing or performing career, but since I don’t have college age kids I just can’t get my head into what they are singing about or how they look. The extreme hair and makeup, the tattoos, the piercings – it’s so boring. Really boring. What I’d like to see is kids that are clean and groomed and take music seriously along the lines of lyrics meaningful to more than just 13 and 14 year old spoiled brats.

But I do like reading the ads in this magazine. You can learn a lot about a variety of things in today’s pop culture by reading the ads. Especially if you have an interest in liquor and electronics. You’ll read about things you aren’t exposed to in any other popular medium. That’s the downside of targeting ads to narrow demographics. The slick marketing pros in NYC and LA don’t always get it right.