Help Wanted

We have a lot of turnover at our company and we are almost always trying to hire for at least one open position. It’s hard work and rough hours, but the pay is good and I do my best to treat everyone well and keep them motivated.

We have been running a classified ad in the daily newspaper for over a year. The ad runs every day and is always on the front page of the newspaper’s classified section. As far as I can tell, we have not gotten one single call from that ad, in all this time.

The calls that we do get are from the ad we put up on Craigslist. Isn’t that amazing? That in just a few years, Craigslist can become the best resource for help wanted? They have decimated the classified section in the daily paper – no one goes to the newspaper for jobs. It used to be a large section, especially on Sundays. Now they are down to just one or two printed pages. But Craigslist has all the listings now and the search feature really helps target what you want. Almost everyone in town has access to the internet – either at their place of employment, in their homes, at schools and in all the libraries. It really has changed the quality of our lives in many ways and affected the way we do business, too.

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