Honesty in a vanity plate, as seen at the grocery store parking lot entrance.
At first I was impressed with the way they worked their religious bent into their business. After all, we are living in the bible belt. So here is Christian Realty. That name itself should appeal to a lot of the people in these parts.
And they have a clever tag in their domain name as advertised on the back end of the SUV: The ONE way home dot com. Very clever.
But now notice the letters on the license plate: BAD DRVR.