Birds and Bees

Talking with a friend from college days, we were exchanging stories of kids draining our pocketbooks and some of their recent misadventures. You know, sharing gripes and exchanging sympathies. That’s what friends are for.

Her latest worry is that her son has reluctantly disclosed his last girlfriend has suffered a miscarriage, and shortly after that she broke up with him. Well, that is sad news and I’m sure has been distressful for him and her both, and his mother was confiding in me that she wasn’t quite sure if the baby was even his. What I brought to her attention was that if there was any chance the baby was his, then it is obvious that he is not using protection during his sexual encounters and she needs to bring this up with him again.

In a way, even more important than preventing an unplanned pregnancy is the exposure to STDs. I hope I have got that message through to my own kids, but you can never be sure that they listen to you. I have a web site to share with her and then probably my son about STDs and protecting yourself and your partner. It’s pretty adult oriented, so be aware if you choose to click over to it. Since the younger generation is all about videos, this site has STD Videos to present the important information in a format they will embrace.

It’s a brand new site. Here’s the press release that I read:

Press Release:

When Sex Health Guru (www.SexHealthGuru.com) went live today, it became the first website of its kind in more ways than one. Most online health websites are focused on the baby boomer generation and rely upon the oldest media – text. By contrast, SexHealthGuru.com is built around new media – video content – and was created for an overlooked portion of the online health market – 18 to 40 year olds.
Effective communication with this demographic requires a different approach then the formulaic one typically taken by traditional health websites. While the content still needs to be built on a foundation of easy-to-understand expert information, it is only relevant to this audience if it’s presented in an engaging, media-friendly format.
Sex Health Guru offers over 200 videos in categories including Birth Control, STDs, Sex Health, Sex Skills, and Sex 101. These videos were created to entertain as well as inform, and deliver an enjoyable viewing experience, on par with the best short-form web clips in entertainment. Even so, every video is hosted by a medical expert, like an OB-GYN, and provides valuable information in a straightforward, easy-to-understand format.
Although SexHeathGuru.com is a new website, this is not the first foray into web video for FullTurn Media, the site’s parent company. FullTurn Media, through the illumistream health brand, is already the largest provider of health video on the web, with over 30 million video views in each of the last two months.
In the wake of the recent CDC study which concluded that 26% of American teenage girls have an STD, FullTurn Media CEO Joshua Silberstein said, “Sex education in the United States isn’t working. People need easy access to accurate, unbiased information about STDs and birth control. More than that – they need that information in a format that will resonate with them.” Sex Health Guru (www.sexhealthguru.com) may be a real first step towards that vision.
About FullTurn Media
FullTurn Media produces and distributes “expert-centric” short-form video content under the illumistream health and SexHealthGuru brand names, and has a library of over 750 videos. Each video features a doctor or relevant expert, and answers a complex question in a straightforward manner. The videos are developed in a dynamic, engaging format, and organized into easily accessible series.
Contact: FOR IMMEDIATE RELEASE
Joshua Silberstein, FullTurn Media
Phone: 917-804-5728
JSilberstein@fullturnmedia.com

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