A Marketing Career

Years ago I wanted to get into “Sales and Marketing” primarily because I felt that the opportunities to earn what you truly deserve are more prevalent in sales positions than in traditional corporate management positions. Plus, sales is very optimistic, upbeat, forward thinking and you when you make a sale it is reason to celebrate your accomplishment. In corporate management, it is a lot of negativity, screwing people over and self serving. The only real reason a CEO has to celebrate is receipt of a fat bonus check earned off the sweat and sacrifice of all the worker bees.

In the early days when i was exploring the sales and marketing route, I asked a lot of my contemporaries, including other successful sale people and vendors, “What is the difference between “sales” and “marketing”? None of them gave me a good answer. It was only on my own exploration of the sales process and corporate structures that I discovered and embraced marketing. Over the years I’ve mastered quite a bit of the marketing principles and techniques in a variety of corporate settings. Now I am ready to step into the new millenium and learn more about internet marketing and search engine optimization.

Obviously I will make use of the internet for a lot of this effort. I have found some good articles about search engine optimization and internet marketing. One interesting aspect of the new marketing is that most of the traditional marketing logic does not apply. You have to shift mental gears into “geek think” instead of what works in the real world, because often they are very different and mistakes on your website can prove very costly and difficult to correct or overcome.

If you don’t have the time, energy and resources to learn all the search engine optimization techniques, hiring a consultant will at least get you started in the right direction. Many successful Search Engine Optimization consultants are very willing to share what they know and make the effort to communicate the internet marketing process into plain English instead of lots of geek speak mumbo jumbo. For example, take a look at some of the blogs on their sites. This is where the actual people you’ll be working with or learning from have the opportunity to express themselves in their own words - not the professional copywriter’s ad-speak.

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